How to start a t-shirt brand in 5 easy steps

Have you always dreamed of starting your own t-shirt brand? It’s now easier than ever to get a T-shirt printing business start up off the ground thanks to the Tshirt Mill. In this quick and simple guide, we’ll break down how to start a t-shirt business in only five steps.  




How to start a t-shirt brand in 5 easy steps


1. Pick your target audience

Choosing a clear and defined target audience is advertising 101. You can’t market to everyone, but you have to market to someone. Knowing your target audience means knowing what they want, hate, love and need. It also means knowing how and where to talk to them. For example, social media is often a better marketing platform for younger demographics. 

However, the main reason you want to know your target audience is so you can create t-shirts that they’ll actually want to wear. Once you choose a target audience, you can perform thorough market research to determine what designs, materials and cuts appeal the most.


2. Create a logo

Branding expert Marty Neumeier once said, “A logo is not a brand—it's only a symbol for a brand. A brand is much more than a logo.” All good brands should focus more on their product, customer interactions and public persona than their logo. However, all good brands also need a symbol. One that’s recognisable and simple.

Don’t overcomplicate your logo. It should tell a simple, short story about your brand. It should also be unique enough that it can hold its own out there in a world filled with logos. Fortunately, there are numerous online freelancing platforms where you can find talented graphic designers for a reasonable rate.


3. Make your t-shirt designs & mock-ups

Before you start printing your t-shirt designs, make sure they absolutely work by creating some mock-ups. It’s important to get the sizing, spacing, colours and cut absolutely spot on before you spend money on printing. 

Can you imagine dropping $500 on that first order only to realise the colours don’t quite work? This is why, when you are ready to start printing, order one or two shirts first to make sure your mock-ups actually translate to the real thing.


4. Start an online shop with the Tshirt Mill

Starting an online shop was once the hardest part of creating a t-shirt printing business start up. Now, thanks to the Tshirt Mill, you can open your online store for free. No subscription fees, setup fees or cancellation fees. 

You can create your digital store using the Tshirt Mill’s professional-looking template, then upload your t-shirt designs. After that, the Tshirt Mill will take care of all the orders and delivery. All you need to do is update your store’s t-shirt stock whenever a cool new design pops into your head. Oh, and sit back and watch the commissions roll into your PayPal account.

Start your t-shirt shop now.


5. Tell the world

No business was ever successful without savvy marketing. Now that your store is ready for orders, it’s time to get the word out. Use whatever marketing platforms are at your disposal. 

Instagram influencers are a great option if you’re looking for models. You can also target specific demographics and interests on Facebook, giving your advertising even greater range and accuracy. Or maybe, for now, your marketing is simply telling as many people about your t-shirts while wearing them at the local pub. Whatever it is, it’s time to start now!




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